With over 500 channels across several genres, the Indian TV industry is today focused on the urban and semi-urban middle classes, providing them with huge variety of entertainment, sports and news viewing. However, till date, there is no single national or state channel available that offers any content to the much larger rural population of India, many of whom are underprivileged or marginalized.
GreenTV is India’s premier rural and agricultural Television Channel, dedicated to delivering content to rural and small town communities which is tailored for and targeted at them, providing them with information, spreading greater awareness, supporting their growth and education and also providing them with relevant entertainment.
As a rural development channel, GreenTV aims to provide information, education and awareness content that is currently not available through televisions. It provides analysis on topical issues and international importance in agriculture and allied services. Analyze issues involving biotechnology, farm mechanization, crop protection, horticulture, animal husbandry, food processing, agribusiness research, high tech agriculture etc.
“GreenTV” supplies comprehensive information on the market and industry, economic and political issues, scientific advances, new Agro-input products, latest technology and news and analysis on agricultural development. It addresses national issues and also highlights the problems, policies and trends in agriculture, agribusiness and rural development. We also bring important information regarding policies and plans made by Government and a number of other things which may be of great help to the farming community and other parties who are either directly or indirectly dependent on agriculture in one way or another. We also provide entertainment and support for women and children, educate them about sanitation and spread environmental awareness.